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Brand Story

Your brand story is more than just facts about your business – it’s the heart behind what you do. It’s about who you are, why you started, and how you’re different. When it’s done right, it clicks with your audience on a deeper level, shows what your brand’s all about, and gives people a reason to back you. Here's a breakdown of what to cover in your brand story:...

Why small businesses need a strong brand

As an designer, I've walked the path of a small business owner and entrepreneur here in New Zealand. I understand the challenging journey it can be. In this blog, I'm eager to share how a strong brand can be a game-changer for your small business....

Why colour palettes are vital for brand success

In the world of branding colour is incredibly powerful and often underestimated. The colours you choose to represent your brand can make or break your image. This is where the concept of a colour palette comes into play. So, whether you're diving into the branding world for the first time or thinking about giving your brand a facelift, understanding the magic of colour palettes is a must....

Illustration vs. Photography

The Pros & Cons of Illustration and Photography for Branding...